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Plucking Strings

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Visual Identity

Year: 2025/26

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Plucking Strings is a Rotterdam-based, artist-run foundation dedicated to giving creative work its first breath. Rooted in the local jazz scene, the foundation acts as a bridge - translating raw artistic vision into fundable proposals and realized projects: concerts and events.

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The visual identity plays on the name - pulling at typography like strings. Supporting elements like radial waves and arrow reflect action, while a logotype-based brick pattern speaks to the foundation’s communal character. By blending professional clarity with the warmth of a personal gathering, the system remains open to anyone who calls themselves an artist.

 

Scope:

• Logotype & Favicon System

• Visual Language & Elements

• Color Palette & Typography

• Foundation Guidelines

• Print (Posters, Business Cards, Merch)

• Digital (Landing Page Design, SM Direction)​​